Linked Production 2 (12 sec ad) : Planning

Confirm your production brief. 
To create a 5 second YouTube advert for a mental health awareness campaign (This will be a shorter version of my first video production)

Script - see the BBC Writers' Room for advice/script formatting.

SCRIPT- MENTAL HEALTHA AWARENESS ADVERT (5 SECOND YOUTUBE AD)

 INT. PRATISHA’S ROOM

 Silence.

 Soundtrack starts.

 An extreme close up of the teddy bear’s ear- it suddenly twitches.

 A close up of Pratisha’s face. She looks upset and her eyes are starting to tear up. She’s appears as if she’s waiting for a response from the teddy bear.

 PRATISHA
There's no point.I...I just feel like no one can hear me...

 (POV SHOT) A medium close up of the teddy bear sitting on a chair.
The music intensifies- sounds eerie.

 A medium long shot of Pratisha sitting opposite the teddy bear. The room is dark and the background is blurred.

 An extreme close up of the card that the teddy bear is holding. It is from a mental health organisation that helps those in need.  The card reads: Talk to somebody.

 End.


Sketching and drafting - for video-based productions this means astoryboard - sheets available in DF07 or you can print out your own AQA storyboard sheet. For print productions, this means detailed sketches of all your pages.



Shot list - use Microsoft Word or a template like this to help you. Remember, you need a shot list whether you are filming or carrying out a print photoshoot - professional quality original images are essential if you want to reach the top level.

Shot No.
Shot Type
Details of Shot
Timing
1
Extreme close up
Zoom in on the teddy bears ear. It twitches once giving the appearance that it’s alive.
3 seconds
2
Close up
Pratisha’s face. She looks upset and her eyes start tearing up.
2 second
3
POV shot- medium close up
The teddy bear is sitting on a chair- appears to be holding a card
2 second
4
Medium long shot
Pratisha is sitting opposite the teddy bear.
2 second
5
An extreme close up
The card which has information on a mental health organisation
3 seconds

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