Less wordy brand name- acronym- specific word Different images to include different audiences Colours? Complimentary Include slogan on logo Lettering: more inviting Filming
To link all my productions together I've decided to come up with my own brand - a youth mental health organisation. For my two video productions the brand will appear on the info card that the teddy bear is holding. For my print production (billboard), my brand will appear in the corner of the billboard. Brand Youth Mental Health Society. Slogan- Speak to Somebody.
1) Develop video script for viral video: 10-15 seconds - (work on this today 15/3) dialogue Slogan branding- logo? organisation? 2) Shorten main video script: 60 seconds max. (16/3) 3) Shot list (17/3) 360 degree matrix style reveal? Look for examples Sound effects for the above angles/ close ups: how to make the scene look more threatening 4) Storyboard additions- echo sound (17/3) 5) Start shooting before Wednesday- recruit support for shoot. (18/3- 19/3)
1) Confirm your production brief . To create a billboard for a mental health awareness campaign. 2) Research : detailed notes on at least THREE texts similar to what you are creating. What are the key conventions? What can you learn/borrow from the examples you have looked at? This billboard uses contrasting colours such as black and white to make the text stand out- an important convention for a billboard advertisement. The words "lets talk about mental health" gets straight to the point and is memorable to the viewer. It engages with them by instructing the to speak on the issue. This is quite similar to my idea for a billboard advertisement as I am also exploring mental health and how it is important to talk about the issue- especially for the victims. This will also link to my video production(which is a 40 second advert) as it explores the idea of talking to someone about problems that you go through. The billboard also includes t...
Confirm your production brief . To create a 5 second YouTube advert for a mental health awareness campaign (This will be a shorter version of my first video production) Script - see the BBC Writers' Room for advice/script formatting. SCRIPT- MENTAL HEALTHA AWARENESS ADVERT (5 SECOND YOUTUBE AD) INT. PRATISHA’S ROOM Silence. Soundtrack starts. An extreme close up of the teddy bear’s ear- it suddenly twitches. A close up of Pratisha’s face. She looks upset and her eyes are starting to tear up. She’s appears as if she’s waiting for a response from the teddy bear. PRATISHA There's no point.I...I just feel like no one can hear me... ( POV SHOT) A medium close up of the teddy bear sitting on a chair. The music intensifies- sounds eerie. A medium long shot of Pratisha sitting opposite the teddy bear. The room is dark and the background is blurred. An extreme close up of the card that the teddy bear is holding. It is f...
Deadline: Wednesday 14/3 Work on print production planning Take out camera and tripod Plan for additional print or video production Work on print production planning- Research editing tutorials Research more adverts about mental health awareness