Improved Brand

Brand
SAYM- Society for the Awareness of Youth Mental Health
Slogan- Speak to Somebody


I also wanted to include the hashtag #SAYMore to help spread awareness of the charity on an online platform. This hashtag will appear on both of my adverts (60 second and 12 second) and also on the billboard. Audiences can then interact with the campaign by sharing their stories on mental health, bringing the whole campaign together. It also fits in with the theme of new and digital media as campaigns are usually carried out online to reach a wider and presumably younger audience.

Feedback- Instead of SAYM, display as SAYMore. 

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