Linked Production: (60 sec ad) Research and Planning
1) Confirm your production brief . You write this yourself but it's absolutely crucial this is clear, appropriate and achievable. You should have done this already - the original blogpost was here - but it may have changed as a result of your preliminary exercise. To create a mental health awareness advert that highlights the importance of talking to people about the problems you or someone you know may have experienced. 2) Research : detailed notes on at least THREE texts similar to what you are creating. What are the key conventions? What can you learn/borrow from the examples you have looked at? Time to change This advert is similar to my idea, as it is also a mental health advert that discusses how those with mental health issues are treated unfairly. The POV shots throughout the clip, allow the audience to identify with the person who is being faced with discrimination. The switch between different scenarios e.g a coffee shop...